Why Cybersecurity Is Marketing’s Job If you’re an in-house marketer, as I’ve been for the near entirety of my career, becoming at least a semi-legit subject matter expert for the industry your services support is a must-do. For me, that’s a lot of industries. I know bits and pieces about concrete construction, chemicals, telecom, banking, […]
Category Archives: Best Practices
Let’s ‘think different’ about customer experience
Let’s ‘think different’ about customer experience Most of us can easily list specific aspects that create or contribute to an outstanding customer experience: a friendly or kind salesperson, a website that feels natural, quality products … The list is long and changes so rapidly that, occasionally, something sneaks past us and quietly becomes part of […]
A Personal Look Inside the 2022 ON Brand Conference
Humanity, inclusivity, connection, growth and creativity combined to form a common theme across the speakers at the 2022 ON Brand Conference. It was officially back in person this year and I can attest that it was refreshing to physically sit in the same room as the speakers and other attendees. Speakers came from across the […]
Impressions Do Not Equal Reach: Understanding This Important KPI to Properly Measure Results
Have you ever been inundated with trendy terminology or abbreviations? Or run into partners who seem to use certain terms interchangeably making it difficult to accurately measure your data? You’re Not Alone! Here are a few tips that will help you navigate two of the most common terms and turn them into powerful, but better […]
How COVID has Changed the Way We Think About Fundraising
Getting ready for in-person events again? Here are 6 must-read considerations as you start planning.
The Original Influencer Marketing: A Chamber Membership
“It’s not what you know, it’s who you know.” Learn how an Omaha Chamber membership can benefit you and your career.